V Energy Drink X TNL OOH

In the crowded world of energy drinks, standing out is essential. As V Energy Drink prepared to enter the Lebanese market, it sought a campaign bold enough to challenge industry leaders and redefine consumer expectations. Upfront our sister company and a leading national outdoor media agency partnered with Turquoise to craft a disruptive strategy and a provocative slogan: “The Wings are gone with yesterday, now it’s time for V.” This message signaled a new era in the energy drink category.

With Upfront directing the nationwide rollout, the campaign took over major cities and regional hubs across Lebanon.  The North Life OOH played a key role by managing the full execution throughout North Lebanon, securing impactful, high-traffic locations that amplified V’s message in one of the country’s most dynamic regions.

The results were immediate. Brand awareness surged, social conversation ignited, and consumer interest translated directly into strong product trial and rising sales. The campaign not only made V Energy Drink a compelling new challenger it positioned the brand as a standout competitor in a market long dominated by established giants.

A powerful blend of strategy, creativity, and regional expertise, the V Energy Drink campaign showcased what’s possible when innovation meets execution across both national and local levels.